Re-Imagining Africa’s Conservation Story
At Plantwood Communications, we help conservation and environment organisations tell compelling stories of their work to the people who matter. We design and deliver plans to communicate what is most important to broad audiences, primarily through the news media. By guiding you how best to communicate the successes of your work, together we can shape the world we want to live in.
OUR SERVICES
At Plantwood, we use our specialist knowledge of the news media to deliver powerful communications that effectively showcase your valuable conservation efforts
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We specialise in advising conservation organisations on how to effectively use media to communicate their work. We work with clients to develop media strategies, campaigns, and story angles to secure favourable coverage in the most appropriate media outlets. Our team works with clients to refine their key messages and pitch reporters what they need. We also plan and implement media press trips to help increase understanding of our clients' work, boost credibility, build interest in the organisation, and raise funds. Our goal is to help our clients develop an effective media strategy that effectively communicates their message to key audiences
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We help organisations identify the appropriate media-facing individuals and provide training on how to effectively engage with the media. Our media training prepares spokespeople to anticipate reporter behaviour, avoid common media "traps," and confidently focus on their key messages during interviews or other media engagements. Our team of experts understand the importance of preparing clients to effectively communicate their message in high-pressure media situations, and we work tirelessly to ensure that our clients are well-equipped to handle any media engagement they may face
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We work with organisations to develop effective communication strategies that help them understand how they're communicating currently, where they want to be, and how to get there. We collaborate with clients to research and identify key audiences, develop objectives and key messages for each audience, and design an approach to reach them with the most effective message. Our team of experts helps organisations map out a way forward with a well-planned communications strategy that aligns with their goals and objectives
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We conceive, plan, produce, and distribute content that helps organisations reach their overall goals. We evaluate all stakeholders involved and tailor the written content to appeal to them. Our content development process involves strategy and conceptualisation, writing, editing, publishing, and evaluating the impact on readers. Our team of experts understands the importance of producing content that resonates with stakeholders and drives engagement, and we work tirelessly to ensure that the content we develop aligns with our clients' goals and objectives
OUR CLIENTS
MEET OUR TEAM
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Mike founded Plantwood Communications in 2018 after a decade as Africa Correspondent for Britain's Daily Telegraph. He is a former chair of the International Press Association of East Africa and has reported from and worked in more than 20 countries in sub-Saharan Africa. Mike believes successfully engaging news media is the most effective way for conservation organisations to win the broad support they need. He draws on his long journalism experience and extensive network to help his clients do this.
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Shreya holds an MA in Global Environmental History from Uppsala University. Her research, published in the Journal of Tourism and Hospitality, studied the impact of COVID-19 on tourism in the Masai Mara. Passionate about social and environmental justice, she develops engaging media campaigns and content for conservation organisations. Her goal is to create compelling story angles and media strategies, securing coverage and amplifying their positive impact.
OUR CLIENTS IN THE MEDIA
SUNDAY STANDARD (BOTSWANA): Efforts to mitigate human, lion conflict result in economic benefit for locals
DOMINGOS (MOZAMBIQUE): Comunidades envolvidas na preservação do monte Mabu
EL PAIS (SPAIN): Los aguacates amenazan a los elefantes en Kenia
FINANCIAL TIMES: ‘It’s skyrocketing’: surge in human-wildlife conflict threatens Kenya’s elephants
THE STAR (KENYA): Scramble for land hurts climate change adaption in the Amboseli ecosystem
THE GUARDIAN (UK): Debt for dolphins: Seychelles creates huge marine parks in world-first finance scheme
BBC: Kenya Maasai Olympics: Hundreds gather for lion hunt alternative
CARTE BLANCHE (SOUTH AFRICA): Trees vs Fynbos
THE INDEPENDENT (UGANDA): Unlocking Pian Upe wildlife reserve
We work with global, regional and local organisations and can design a strategy for you - no matter what your size is or what your requirements are. Primarily, we focus on helping you to get your message out the audiences of new media both within Africa and Internationally. In addition to this we also specialise in developing communication strategies, provide media training, advise on media or communications risks, as well as providing guidance on your social media strategy.
To find our more please click the “Contact Us” button or send us an email at contact@plantwoodcommunications.com with your message and we are always happy to help. You can also send us a WhatsApp message on +254 735 446226.